Brian

Brian "B.Lat" Latimer

Key Stats

Hometown:

Belton, SC

Favorite Techniques:
Honors:
Career Accomplishments:

4th Place, FLW Tour Rookie of the Year, 2016

1st Place, MLF/Tackle Warehouse Pro Circuit Lake Seminole, 2019

Off-Water Activities:

Playing guitar

About Brian

A rising YouTube star and established tournament pro, South Carolina native Brian (B-Lat) Latimer has fished competitive bass tourneys for as long as he can remember. Beginning with local bass events alongside his father, B-Lat has ascended to stardom on the MLF/Tackle Warehouse Pro Circuit, winning the Lake Seminole, Florida tourney in 2019.
In addition to his informative, entertaining YouTube videos, B-Lat also plans to host a new fishing series on Waypoint TV. When he's off the tournament clocks, Brian enjoys playing guitar and spending time with his wife, sons and daughter.  

B-Lat's Top Baits

In 2 colors
|
(3)
SMH™ Jigheads
Designed by Z-Man pro Brian ‘B.Lat’ Latimer, this shaky-style jighead features a custom needlepoint 4/0 hook, welded wire...
$5.99
In 12 colors
|
(3)
SMH™ WormZ™
We teamed up with Brian ‘B.Lat’ Latimer to create the ultimate 6.5” finesse worm, and with its perfectly dialed-in body t...
$5.99
Best Seller New Arrival
In 8 colors
|
(3)
Gremlin™
Constructed from our specialized ElaZtech® ‘flipping’ formulation, this B.Lat-designed 4.5" creature bait is ready to be ...
$4.99
Sale New Arrival
In 12 colors
|
(3)
ChatterBait® Elite EVO™
Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered Chat...
$7.99 $9.99
Best Seller
In 62 colors
|
(3)
MinnowZ™
Z-Man’s best-selling ElaZtech® bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimmi...
$4.99

Recommended VideoZ

B.Lat's New SMH System
Won't Stop SHAKING
DEEPWATER Ned Rig