New at ICAST 2025
The SWAG LT™ Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech®, it slides up the line on hookset to prevent thrown hooks. Features include a keeled tail, internal rattle, and twin clip keeper.
MSRP $15.99 (5”) and $17.99 (6”)
Z-Man Fuzzy BugZ™ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech® body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands create constant movement to trigger strikes. Ideal for Ned rigs, dropshots, and wacky rigs.
MSRP $9.99 per 4-pack
The Fuzzy TRD™ adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs.
MSRP $9.99 per 4-pack
The Z-Man Fuzzy NuggetZ™ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech® body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver nonstop tentacle action. The best value in dice-style baits.
MSRP $9.99 per 4-pack
Designed by Z-Man® pro Seth Feider, the 2" Llama TubeZ™ is a finesse tube built for clear water and tough bites. Made from 10X Tough ElaZtech®, it’s durable, buoyant, and offers a natural tail-up posture with a slow, spiraling fall.
MSRP $5.99 per 6-pack
Designed by Z-Man pro Seth Feider, the Llama TubeZ™ Jighead pairs perfectly with the Llama TubeZ. Featuring a tear-drop shape, each jighead is fitted with a sticky-sharp 1/0 nano-coated VMC Redline hook and marked with its weight for easy ID. Made in the USA.
MSRP $4.99 per 3-pack
Built for forward-facing sonar, the 1.75" Micro Graph ShadZ™ features a flattened shad profile and quivering forked tail that triggers big crappie and panfish. Made from 10X Tough ElaZtech® for extreme durability and buoyancy, it maintains a natural horizontal posture and slow fall. Pairs perfectly with Micro Shad HeadZ™ jigheads.
MSRP $4.99 per 8-pack
The 3.5" PrawnstarZ™ LB delivers the same lifelike action and durability as the original—now unrigged for rigging versatility. Ideal with a 3/0 ZWG™ hook or Trout Eye™ jighead, it features a rigging guide, realistic tail movement, and 10X Tough ElaZtech®.
MSRP $9.99 per 3-pack
A thicker, shorter take on the Original Trout Trick®, the 3.75" Thick Trick™ delivers exaggerated darting action ideal for mimicking fleeing shrimp and baitfish. Its bulky body, tapered tail, and signature ribbing create strong vibration and erratic movement. A portion of each sale supports the Release Over 20 initiative.
MSRP $6.99 per 6-pack
Built to trick some of the smartest and most finicky inshore species, the DieZel KickerZ™ features a bulky baitfish profile and unique twin kicker tails that flutter and pulse with minimal movement. Made from 10X Tough ElaZtech®, it’s perfect for tarpon, redfish, speckled trout and snook. Pairs seamlessly with DieZel Eye™ and Trout Eye™ jigheads. Each pack sold supports Captains for Clean Water.
MSRP 4.5" $6.99 per 3-pack | 3.25" $6.99 per 5-pack
Designed for finesse and BFS setups, the ChatterBait® MicroMax™ packs big-time vibration and hunting action in a downsized profile. Featuring a direct blade-to-head connection, heavy-duty #1 hook, hand-tied skirt, and pro-driven colors, this micro-sized bladed jig offers tournament-grade performance in a compact package.
MSRP $7.99
The Baby Jack™ packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a rear-weighted jighead for long casts and a deep-running posture. A custom 3/0 DECOY hook and dual-wire trailer keeper ensure secure rigging and solid hooksets.
MSRP $19.99