B.Lat's New SMH System (videoz)
Sometimes, a bait that looks rather simple above the surface transforms into something much greater, often unexpectedly so, when you drop it into the ...
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Won't Stop SHAKING (videoz)
For Brian “B-Lat” Latimer, it’s all about ElaZtech, Z-Man’s extra-terrestrial material that injects new life into all softbaits. That’s the ...
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SMH™ Jigheads (products)
Made to match the SMH™ WormZ™ and accentuate tail motion, the SMH Jighead was built to Brian 'B.Lat' Latimer's exacting specs: specific angles and...
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SMH™ WormZ™ (products)
Sleek, simple and unceasingly active, the SMH WormZ mirrors what designed Brian 'B.Lat' Latimer calls that classic Coke-bottle shape. Sculpted for su...
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